From hip-hop royalty, to technology venture capitalist, there doesn’t seem to be anything that Snoop Dogg (nee Calvin Broadus) can’t do. Earlier this month, Snoop dipped his feet into the sock game (pun intended).
On November 1st, at Austere, in conjunction with Happy Socks, Snoop held a pop-up event to celebrate his latest business/creative venture: a limited edition sock collection titled “The Art of Inspiration”. Inspired by his recent artistic pastime, painting, Snoop designed each pair of socks in the limited edition collection
The pop-up event was attended by a plethora of entertainment industry tastemakers. Each person in attendance was given a set of Happy Socks, and while imbibing beverages from the open bar, had a chance to peruse some of Snoop’s original paintings.
Later in the evening, DJ Snoopadelic took control of the music for the evening giving those who had picked up some Happy Socks, some happy feet.