Lecrae | BET Experience: Music Matters | 6/29/14 [PHOTOS]

CLICK HERE TO SEE THE OTHER PERFORMANCES THAT I CAUGHT DURING THE BET EXPERIENCE AT L.A. LIVE

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On the second day of the BET Experience at L.A. Live, I decided to watch the various acts performing on the main stage of the convention center. Each of the acts performed short sets to give the audience a sampling of what their music was all about.

The last act I was able to catch at the BET Experience music festival was Lecrae; a Christian rapper who has amassed quite a loyal fan base through his crunk beats and his verses on Christ.

With a new album scheduled for release on September 9th, his 7th album titled “Anomoly”, there little doubt that he will soon be charting on Billboard’s Gospel Albums chart before the year’s end.

Check out Lecrae’s Facebook page to keep up with her music. CLICK HERE to get redirected to Facebook.

CLICK HERE to check out a collection of Instagram videos of most, if not all, of the songs Lecrae performed at this concert.

CLICK HERE TO SEE THE OTHER PERFORMANCES THAT I CAUGHT DURING THE BET EXPERIENCE AT L.A. LIVE

Lecrae | BET Experience: Music Matters | 6/29/14 [Instagram Videos]

CLICK HERE TO SEE THE OTHER PERFORMANCES THAT I CAUGHT DURING THE BET EXPERIENCE AT L.A. LIVE

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Similar to Centric TV’s “Centric Certified” initiative, the flagship BET channel “Music Matters” spotlight also aims to  highlight the next BET superstars through music, bios, music videos, photos and intimate interviews where the artists explain who they are and what music means to them.

Each artist performed a short set of around 4-5 songs. It was a great opportunity to discover (or rediscover) a number of both up-and-coming and established recording artists do their thing within an afternoon.

Being up close to the artist while they performed gave me the opportunity to take some really good pictures. Please follow me so you can get notified when they get posted.

CLICK HERE TO SEE THE OTHER PERFORMANCES/EVENTS THAT I CAUGHT DURING THE BET EXPERIENCE AT L.A. LIVE

Rachel Goodrich & The Grrrls| Hotel Cafe | 2/28/14

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After The Record Company wrapped up their set, they told the crowd to hang out to catch their friend Rachel Goodrich play a set. I hadn’t intended on hanging out, but I decided I’d google her to see what she was all about before deciding whether to leave or not. Allmusic.com described her style as follows:

“Miami Beach-based singer/songwriter Rachel Goodrich‘s eclectic blend of vaudeville-inspired indie pop, swing-jazz and country-folk (the artist frequently describes her sound as “shake-a-billy”) is made all the more singular by the vast number of instruments at her command.”

Wikipedia also noted that:

“Her first album, Tinker Toys, was self-released in 2008 to which the New York Times dubbed her as a “queen of the Miami indie rock scene”. The second, self-titled album was produced by Grammy-nominated music producer Greg Wells. Goodrich’s song, “Light Bulb”, was featured in an episode of the TV series Weeds […] a Crayola commercial advertisement [and a] BT Infinity – “Light Streams” advert.”

Wanting to hear what her “shake-a-billy” was all about, I decided to stick around.

She took to the stage with her “grrls” and the trio (Rachel on guitar, a bassist and a drummer) started to jam out music that was a throwback to the 50’s era rockabilly with overtones of modern day pop sensibilities. At first, they reminded me of The 5 6 7 8’s … that all-female Japanese rock trio featured in Quentin Tarantino‘s “Kill Bill Volume 1, but I quickly put that comparison to rest since  Rachel Goodrich and the Grrrls vocals sounded much better.

A little bit honky-tonk and a little bit surf-rock with a bit of punk and western-swing sprinkled on top, Rachel’s wispy and subtle vocals enhanced the catchy hooks and had me shaking my groove thing. Ah … “shake-a-billy” … I get it. I enjoyed what I heard and liked her Facebook fan page after the set.

In my opinion, with a fuller repertoire and more exposure, I can easily this band getting booked for local festival spots at FYF Fest or Ink-N-Iron next year, and I’ll be keeping my ears to the web to see what else they have coming up.

As an aside, it was a shame that most of the packed crowd for The Record Company dispersed before catching Rachel and her band do their thing. It was a fun set that was a great night-cap to the blues rock show that The Record Company put on. C’est la vie en Los Angeles, I suppose. At least my view was unobstructed …

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